Gradient Works Alternative for Ticket, Lead, and Task Routing Without Credits or a $9,588 Annual Floor

How much does Gradient Works cost in 2026?

Gradient Works publishes its plans. The pricing page, checked in September 2026, lists three. Free is $0 forever with 1,000 credits and 5 rep users, but Workflows, Lead Matching, Round Robin Assignment, and Territory Assignment are all excluded, so it is not a routing plan. Growth is $799 per month, paid annually, with 12,000 credits, 10,000 dynamic accounts, and 10 rep users, and it is the first plan that includes lead and account routing. Enterprise is custom, also paid annually.

The Salesforce AppExchange listing matches the website: Growth at $9,588 per company per year, which is $799 times 12, Enterprise at $20,000 per year, and no trial days. The listing describes the model in one line: a standard platform fee and usage tiers based on the number of accounts under management. Add-ons on the pricing page are $50 per month for each additional rep user, credits from $0.05 each, and dynamic accounts from $0.01 per month per account. There is no monthly billing; the page says platform plans are annual. Qualified teams can ask for a 3 month proof of concept.

What Gradient Works costs for a real sales team

The platform fee covers 10 reps, so the per rep cost falls as you fill those seats and then rises by $50 for each rep after that. Using the published numbers only:

Those Gradient Works figures exclude extra credits and extra dynamic accounts, which depend on how many accounts you route and how much enrichment you run. Contract data points higher. Vendr reports a median of $29,160 per year for Gradient Works buyers, with a range of $26,892 to $48,048, which suggests most signed deals are Enterprise or carry usage add-ons rather than sitting on the Growth list price.

When Gradient Works is the better choice

Be honest about the fit. If your routing problem is account coverage inside Salesforce, meaning dynamic books of business, reassigning accounts when reps churn or fill up, and territory rules tied to Salesforce account data, Gradient Works is built for exactly that and Assigner is not trying to replace it. A RevOps team with 30 account executives and a messy book of 20,000 accounts is its home ground.

Assigner fits a different shape of problem. It assigns individual pieces of work, a lead, a ticket, a request, an ops task, to one available person by rotation, current workload, skills, and schedule, and it does that for work arriving from Salesforce, HubSpot, a help desk, or a form. Teams that route both sales leads and support tickets, or that do not run Salesforce at all, get one engine and one price. Teams that mainly need account books managed get more from Gradient Works.

What to check before you sign an annual Gradient Works contract

• How many rep users will be routed to? Count every rep who receives leads, not only the ones who log in. Past 10, each costs $50 per month.
• How many dynamic accounts? Growth includes 10,000. Ask what your account count will cost at renewal as the database grows.
• What burns credits? Ask which actions consume credits and what a typical month uses for a team your size.
• Do you need Enterprise? The AppExchange listing prices it at $20,000 a year. Ask which of your required features sit only there.
• Will the proof of concept use your real routing rules? A 3 month POC is only useful if it runs on live leads, not demo data.

How much does Gradient Works cost?

Gradient Works lists a Free plan at $0 with no routing features, a Growth plan at $799 per month paid annually ($9,588 a year) with 10 rep users, 12,000 credits, and 10,000 dynamic accounts, and a custom Enterprise plan. Extra rep users cost $50 per month each. Figures are from the pricing page, September 2026.

Does Gradient Works have a free plan?

Yes, but it does not route. The Free plan includes 1,000 credits and 5 rep users, and the pricing page marks Workflows, Lead Matching, Round Robin Assignment, and Territory Assignment as not included. Routing starts on the Growth plan.

Can I pay for Gradient Works monthly?

No. The pricing page says platform plans are annual, so Growth is $799 per month billed as $9,588 a year. Qualified teams can request a 3 month proof of concept before committing.

Does Gradient Works work without Salesforce?

The pricing page states that you need Salesforce to use the full Gradient Works managed package. Teams that route work from HubSpot, a help desk, or forms without Salesforce need a tool that sits outside the CRM.

What is a good Gradient Works alternative?

For teams that route leads and also tickets or ops tasks, or that want plain per user pricing without credits, Assigner routes work by rotation, workload, skills, and availability at $7 per user per month billed yearly. For Salesforce account coverage specifically, LeanData and Distribution Engine are the usual comparisons.

What do companies actually pay for Gradient Works?

Vendr reports a median of $29,160 per year across its Gradient Works buyers, with a range of $26,892 to $48,048. That is well above the $9,588 Growth list price, which suggests most contracts include Enterprise features or usage add-ons.