Task assignment software that gets every ticket, lead, and request to the right person
Assigner routes incoming work to the right available person by skill, workload, and availability, using rules you control, so nothing sits unassigned and no one gets cherry-picked. Every assignment shows why.
Built for support, sales, and ops leads
Why Assigner
One fair assignment engine for tickets, leads, and ops tasks, not a routing feature locked inside one tool
A support lead, a sales lead, and an ops lead each buy a different tool today, yet the job is identical: distribute incoming work to the right available person, fairly, by rules I control. Help desks paywall the good routing to Enterprise; RevOps tools cost tens of thousands a year and only route CRM leads; PM tools do dumb round-robin at best. Assigner routes every kind of work, sits beside your stack, and shows why each item went where it did.
Nothing sits unassigned
01New work is routed the moment it comes in, so tickets do not pile up in a shared queue and leads do not go cold waiting to be picked up. Assigner reads each item and hands it to the right available person in seconds, which is the speed-to-lead problem support and sales teams cite most.
No more cherry-picking
02Round-robin distributes work in fair rotation and load-balancing routes to whoever has spare capacity, so the hard tickets and the good leads get shared instead of grabbed. Capacity caps and availability skips mean no one is buried while someone else coasts.
The right person, every time
03Assigner matches each item by skill tag, current workload, and availability, so a billing question reaches someone who handles billing and is free to take it, not the next name in a flat rotation. You set which skills matter; Assigner applies them.
See why every item went where it did
04Every assignment carries its reason, in plain words: routed to Priya, skill match plus lowest current load plus available. No opaque AI deciding in the dark. The rules are yours and each decision is explainable, so you can trust it and tune it.
How it works
Work comes in, Assigner matches it by your rules, then it is assigned with the reason shown
The rules stay yours and every assignment is explainable. Assigner sits beside the tools you already use rather than locking you into one.
Work comes in
A ticket, a lead, or a request lands in the inbox lane, from a help desk, a CRM, a form, or a spreadsheet. Assigner sits beside the tools you already use rather than locking you into one, so any kind of incoming work can be routed.
Assigner matches it by your rules
Assigner reads the item for skill and priority, checks who is available and how loaded each person is, and applies the rules you set: round-robin, load-balanced, skill-based, or priority, with capacity caps and availability skips. The AI assists; the rules stay yours.
It is assigned, with the reason shown
The item is dispatched to exactly one available person and the workload rebalances, so nothing sits unassigned and no one gets cherry-picked. Every assignment carries its why in plain words, so you can trust it and tune it.
What it does
Skill-based, round-robin, load-balanced, and priority routing, with the rules you control
Lead routing
A new lead should never sit in an unassigned queue while it goes cold. Assigner is lead routing software that catches each inbound lead and hands it to the right available rep automatically, using rules you control and showing exactly why it landed there.
Learn more MATCH - BY SKILLSkills-based routing
Not every request should go to whoever is next in line. Assigner uses skills-based routing to match each ticket, lead, or task to the person whose expertise fits it, so billing questions reach billing and enterprise leads reach senior reps, automatically.
Learn more ROTATE - IN TURNRound-robin
Round-robin is the simplest way to share incoming work: everyone takes a turn. Assigner runs round-robin assignment that rotates through your team in order and automatically skips anyone who is out or already at capacity, so the rotation stays fair in practice, not just on paper.
Learn more BALANCE - BY CAPACITYWorkload balancing
A fair rotation can still bury someone if their open items are already piling up. Assigner is workload management software that assigns by real capacity, checking how much each person already holds before it hands them the next item, so work spreads by load rather than by luck.
Learn more RULES - YOU CONTROLAssignment rules
Routing should follow your logic, not a vendor default. Assigner gives you assignment rules you fully control, layered conditions that route by skill, priority, territory, and capacity, so leads, tickets, and tasks land where you have decided they should.
Learn more PRIORITY - URGENT FIRSTPriority routing
Not everything can be treated as first in, first out. Assigner does priority routing that moves urgent, high-value, and SLA-bound work to the front and assigns it first, so a breaching ticket or a hot enterprise lead never waits behind routine items.
Learn more SPEED - BEAT THE CLOCKSpeed to lead
The minutes right after a lead comes in decide a lot. Assigner is speed to lead software that assigns each new lead to an available rep in seconds, so a fresh lead is in someone's hands while intent is still high, not sitting in a queue overnight.
Learn more AVAILABLE - SKIP THE RESTAvailability routing
Assigning work to someone who is offline just delays it. Assigner uses availability routing to check who is actually free right now, skipping anyone out, on break, or over capacity, so each item goes to a person who can pick it up and start.
Learn more EXPLAIN - THE WHYTransparent assignment
A queue you cannot explain is a queue people stop trusting. Assigner makes every assignment transparent: each ticket, lead, and task shows the exact rule and reason it landed where it did, so reps trust the queue and managers can audit it.
Learn more TERRITORY - RIGHT REGIONTerritory routing
A lead should reach the rep who owns that patch, not whoever grabs it first. Assigner is territory lead routing software that reads each lead's state, zip code, or account and hands it to the rep or team that owns that territory, using rules you control and showing why it landed there.
Learn moreWho it is for
Built for support, sales, and ops teams routing incoming work
Try it yourself
Pick a work type and a rule, then watch it route to the right available person
Pick a scenario and watch Assigner read the item, check availability, balance workload, draw the routed line to the right lane, and stamp in the reason. An overloaded or out-of-office person is visibly skipped. Illustrative sample, you set the rules, not a live integration.
// What Assigner does
Routes tickets, leads, and ops tasks by skill, workload, and availability, using rules you control, and shows the reason on every assignment. The AI assists; the rules stay yours. Designed to help distribute work more fairly and faster, not a promise of a specific outcome.
Pricing
Simple per-user pricing, published plainly
Every plan is paid and self-serve. No Enterprise-only skills routing, no $25k RevOps contract, no contact-sales wall for the standard tiers. The interactive demo above is the free way to try it.
Starter
A small team routing one kind of work
Team
Growing support, sales, and ops teams
Business
Multi-team, higher volume
Enterprise
Larger orgs
FAQ
Does it work with my stack, and can I control how work gets assigned?
Assigner is stack-agnostic: it is built to sit beside your existing tools, a help desk, a CRM, a form, or a spreadsheet, rather than lock you into one ecosystem. That is the point of it, so a support lead, a sales lead, and an ops lead can all use one assignment engine instead of three separate routing features. In this phase integration is framed as sitting beside your stack, not as already syncing your data.
The rules are yours: round-robin, load-balanced, skill-based, priority, and capacity caps that you set. The AI assists by suggesting the best match; it does not take over. And every assignment shows exactly why it went where it did, in plain words like skill match plus lowest load plus available. In a niche where buyers fear opaque routing, you setting the rules and seeing the reason is the whole design.
Those route only their own kind of work, tickets or CRM leads, and the good skills and load-aware routing is often paywalled to Enterprise tiers or priced for RevOps at tens of thousands of dollars a year. Assigner routes every kind of incoming work, sits beside whatever you use, and is priced per user for SMB and mid-market teams, starting at 12 dollars per user per month.
Yes, by design. Round-robin distributes in fair rotation, load-balancing routes to whoever has spare capacity, capacity caps skip anyone who is full, and availability skips anyone who is out. So the hard work gets shared and no one burns out. We say it is designed to help reduce cherry-picking and balance load; we do not claim it is one hundred percent fair or eliminates all bias.
Assignment happens automatically the moment work comes in, so nothing sits unassigned going cold. That is the speed-to-lead problem support and sales teams cite: leads that are contacted in minutes convert far better than ones that sit for hours. Industry speed-to-lead figures are general context attributed to sources like LeanData and Velocify, not a guarantee Assigner makes.
Support tickets, sales leads, service and ops requests, field jobs, and internal tasks. Anything that comes in and needs to reach the right available person. That cross-use-case breadth is the point: one fair assignment engine for all your incoming work, instead of a routing feature locked inside one help desk or CRM. In this phase the demo uses clearly illustrative sample scenarios.
Stop hand-sorting your incoming work
Let Assigner route it to the right available person, fairly, by rules you control, so nothing sits unassigned and no one gets cherry-picked. Every assignment shows why. Works beside the tools you already use.
Rules you control · No black box · Works beside your stack